The Best Buyer Concept
Completely grasp the power of this – There are always a smaller number of ideal buyers, rather than all buyers, so ideal buyers are cheaper to market to and yet bring greater rewards.
A magazine used this strategy to double sales in 15 months flat. Here’s what they did. They had a database of 2200 advertisers that they sent promo‐pieces to each month. After learning this strategy, they did an analysis and found that 167 of those 2200 advertisers
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