The cornerstone of public relations is to reach audiences most effectively – at the right point in the sales cycle – with the right tool to do the job. In today’s information age, the right point and the right tool are no longer the Sunday newspaper or a busy bus bench –rather through Web 2.0 tools such as a personalized e-newsletter or online point-of-sale banner ad. Web 2.0 technology public relations builds and expands your message to the audience you want to reach – creating
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